The Ultimate Website Checklist for Florists: 10 Must-Haves to Attract More Clients

As someone who has worked closely with florists and understands the challenges of presenting creative work online, I’ve created this practical and strategic checklist to help you build a website that not only looks beautiful but performs beautifully too.

Here are 10 essentials every florist and garden professional needs on their website in 2025:

1. A Clear and Personal Introduction

Clients want to know who is behind the flowers. Your homepage should open with a concise and authentic introduction that tells visitors who you are, what you specialize in, and why your work stands out.

For example, instead of a generic “Welcome to our site,” use a short statement that captures your values and vision:

“Specializing in seasonal, natural floral design for weddings and events in New York and beyond.”

This not only helps build connection, but also supports search engine visibility when you include location-based keywords in a natural way.

2. A Professional Portfolio That Highlights Your Style

Your portfolio is often the most visited part of your site - so treat it like your online gallery.

Select 10–20 high-quality images that showcase the kind of work you want to attract. Be intentional about the visuals. Focus on lighting, composition, and diversity of arrangements—wedding work, events, installations, or retail styling.

Include brief captions with the city and occasion, like:

“Elegant spring wedding florals, Tokyo”
“Minimalist centerpiece design for corporate event, London”

Also, make sure each image has descriptive alt-text (e.g., “white and peach wedding bouquet with garden roses”), which helps with accessibility and SEO.

3. Services Overview With Clear Descriptions

It should be immediately clear what you offer. Whether it’s custom arrangements, wedding floral design, hotel floral subscriptions, or funeral work - describe your services in a dedicated section or page.

Include:

• What’s included in each service

• Who it’s for

• What the process looks like (e.g., consultation, proposal, delivery)

Even if you don't list exact prices, offering starting rates helps set expectations:

“Full-service wedding florals starting at $2,000.”

This also gives you an opportunity to include terms like “event florist New York” or “custom bouquet delivery Tokyo” in a way that feels natural.

4. An Easy and Functional Inquiry Form

One of the most common mistakes I see is websites that make it difficult to get in touch. Your inquiry form should be easy to find, simple to complete, and include only the necessary details.

At minimum, include:

• Name and contact details

• Event type (e.g., wedding, corporate, seasonal subscription)

• Event date and location

• Message or notes

You don’t need to connect it to any third-party tools to start with - just ensure it works well and sends to your email reliably.

5. Testimonials That Build Trust

Social proof is powerful. Including testimonials from past clients adds credibility and helps potential customers feel more confident in reaching out.

Keep them short, specific, and professional:

“Working with [Florist Name] was seamless from start to finish. The florals for our Paris wedding were absolutely stunning and exactly what we envisioned.”

Aim for a few strong quotes paired with the client’s name and location.

6. A Mobile-Friendly Design That Works Anywhere

With most users browsing from their phones, your mobile site experience should be just as strong as your desktop version.

Check for:

• Fast loading time

• Clean layout

• Readable text

• Easy navigation

• Clickable buttons

Search engines prioritize mobile usability, so investing time here can improve both user experience and SEO performance.

7. A Blog That Answers Real Client Questions

Blogging is one of the most effective ways to improve your organic traffic - especially when you focus on topics your ideal clients are searching for.

Some evergreen blog post ideas include:

• “How to Choose the Right Flowers for Your Wedding Season”

• “Top 5 Questions to Ask Your Wedding Florist”

• “The Difference Between Garden Style and Modern Floral Design”

• “Flower Care Tips for Your Home Arrangements”

Each post strengthens your authority and gives Google more quality content to index. Use headlines and phrasing like: “wedding flowers in London” or “event floristry services in New York” when relevant.

8. Location Signals for Local SEO

Even if you work internationally, your local market matters.

Include references to the cities you serve in your homepage, about section, and service pages. If your business is based in Los Angeles but also works in San Diego and Palm Springs, mention those areas directly.

This helps you show up in searches like “florist for events Los Angeles” or “wedding flowers Palm Springs.”

Tip: Adding a map on your contact page (even a static one) can also help search engines understand your service area.

9. Email Sign-Up Option

While not every florist sends regular newsletters, having the option to collect emails can be valuable long-term. This can be as simple as a sentence in your footer or contact page inviting visitors to sign up for updates, promotions, or a seasonal flower guide.

Start simple - just name and email field. It’s about opening the door, not launching a full campaign right away.

10. A Strong Visual Identity

Consistency in colors, fonts, and layout helps your brand feel trustworthy and cohesive.

Your website should reflect your design aesthetic. Whether your florals lean classic, modern, romantic, or wild - your website should mirror that style in its design. It’s one of the quickest ways for a visitor to feel that your brand fits what they’re looking for.

Investing in custom design can elevate your entire presence, but even small steps like consistent headings and carefully chosen imagery make a big difference.

Final Thoughts

A well-designed website is one of the best long-term investments you can make in your floral business. It doesn’t just display your work - it actively attracts, informs, and converts your ideal clients.

Whether you're based in New York or Berlin, designing for hotel lobbies in Dubai or small weddings in Copenhagen - your website should work just as beautifully as your arrangements.

Need help creating a site that brings your floral brand to life?
At Bloom Bytes, I support florists and garden professionals with websites that don’t just look good - they work hard for your business.

Let’s grow something amazing together.